Growing Bentley in India
Brand
Bentley, New Delhi
Bentley, Hyderabad
Bentley, Mumbai
Approach
Our approach was to strategically position it and embed it into India’s luxury consciousness.
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Strategic expansion
Tapped target audiences through various bespoke events, roadshows and stategic and affinity partnerships.
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Bespoke positioning
Adapted global brand values for Indian sensibilities, highlighting customisation and craftsmanship to resonate with ultra-high-net-worth-individuals.
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Data-driven growth
Tracked market trends, optimised product mix, and launched 20+ models to match evolving demand.
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High-performance teams
Built and trained sales and service teams to deliver world-class customer experiences.
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Visionary leadership
Anticipated market shifts, ensuring Bentley stayed ahead of competitors and customer expectations.