Growing Bentley in India
STRATEGIC EXPANSION
BESPOKE POSITIONING
DATA-DRIVEN GROWTH
HIGH-PERFORMANCE TEAMS
VISIONARY LEADERSHIP
Extending Bentley beyond the road
TARGETED LAUNCH
CROSS CHANNEL INTEGRATION
MARKET INTELLIGENCE
BRAND COHESION
Positioning Bugatti in India
STRATEGIC REPRESENTATION
IMMERSIVE BRAND INTRODUCTION
POSITIONING THROUGH HERITAGE
TARGETED VISIBILITY
Launching Lotus Cars in India
BRAND POSITIONING
ROLLOUT STRATEGY
EXPERIENCE LED STRATEGY
GO-TO MARKET