Growing Bentley in India 

A silver Bugatti with black and red wheel accents parked on a concrete surface against a dark red background.

STRATEGIC EXPANSION

BESPOKE POSITIONING

DATA-DRIVEN GROWTH

HIGH-PERFORMANCE TEAMS

VISIONARY LEADERSHIP

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Extending Bentley beyond the road

A living room by Bentley Home with a cream-colored sofa and two dark throw pillows, set against a background of large, open windows showing a historic European cityscape with classical architecture and a church in the distance.

TARGETED LAUNCH

CROSS CHANNEL INTEGRATION

MARKET INTELLIGENCE

BRAND COHESION

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Positioning Bugatti in India 

A black Bugatti Chiron in front of Mount Fuji with a lake and mountains in the background during sunset.

STRATEGIC REPRESENTATION

IMMERSIVE BRAND INTRODUCTION

POSITIONING THROUGH HERITAGE

TARGETED VISIBILITY

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Launching Lotus Cars in India

A silver supercar, parked on a road with sand dunes in the background.

BRAND POSITIONING

ROLLOUT STRATEGY

EXPERIENCE LED STRATEGY

GO-TO MARKET

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Press Releases

Logo for EVO, with the tagline "The Thrill of Driving" in blue letters on a black background.
Close-up of a black keyboard with a silver keycap and the text "keyboard online" in grey
Logo for TimesContent.com
Close-up of the word "mint" in bold orange letters on a black background.