The lines between industries are dissolving. Design no longer lives neatly within the confines of a product or service — it moves fluidly across mediums, disciplines, and experiences. Today, the future of design is interdisciplinary — and that means brands can no longer be defined by what they make, but rather by why they exist and how they make people feel.

Luxury in hospitality isn’t defined by opulence anymore. It’s defined by relevance.

The guests walking into five-star hotels today aren’t impressed by how much money was spent on design — they’re moved by how deeply the experience understands them.