Identified Bugatti as a high-value, low-volume brand with strong resonance among India’s growing ultra-wealthy segment.

Exclusive launch for ultra-high-net-worth individuals, followed by private test drives of the Bugatti Veyron — flown in on carnet for the event. Pierre-Henri Raphanel, Pilote Officiel and brand ambassador, conducted drives, offering prospects a first-hand taste of Bugatti’s engineering mastery.

Framed the brand around its French-Italian legacy, celebrating Ettore Bugatti’s vision, world speed records, and the marque’s lineage of craftsmanship and performance.

Curated brand exposure through leading luxury and automotive publications, as well as private elite gatherings — placing Bugatti firmly within the sphere of aspiration and exclusivity.

Visited the iconic Bugatti factory in Molsheim and hosted leading Indian media representatives.